REXTOYS search:
Brand Identity.
Project Goals:
Create a brand for an online toy store that activates the imagination by creating a story as if we were children again.
Challenges:
Look for graphic elements to target the children's market, including all the adult market to motivate them to be part of Rex's world. That way the mayor challenge was to create experiences between customers and the store.
Solution:
Emphasis was on creating fun and friendly characters that would trigger curiosity to know who they are (or what they are). In this way, create an imaginary environment so that customers find it fun and feel the difference with other toy stores.
Rex is derived from the names Regina and Ximena, the crown represents the Latin meaning of Rex which is King. And the crown lines styles represent two girls.
